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minmax(0,1.14fr);min-height:850px;display:grid}.persona-social-copy{flex-direction:column;justify-content:center;padding:clamp(4rem,8vw,8rem);display:flex}.persona-social-copy h2{color:var(--persona-cream);font-size:clamp(3.5rem,6vw,6.8rem)}.persona-social-copy>p:not(.persona-overline){color:#bcb8b0;max-width:600px;margin:2rem 0 0;font-size:1.05rem}.persona-instagram-button{border:2px solid var(--persona-red);background:var(--persona-red);color:#fff;max-width:440px;transition:transform var(--motion-ui) var(--ease-out), background var(--motion-ui) ease;grid-template-columns:auto 1fr auto;align-items:center;gap:1rem;margin-top:2.25rem;padding:1rem;display:grid}.persona-instagram-button:hover,.persona-instagram-button:focus-visible{background:#ff2740;transform:rotate(-.6deg)translateY(-2px)}.persona-instagram-button>span{line-height:1.15;display:grid}.persona-instagram-button small{letter-spacing:.1em;text-transform:uppercase;font-size:.62rem;font-weight:750}.persona-instagram-button strong{font-size:1.15rem}.persona-social-visual{min-height:760px;position:relative;overflow:hidden}.persona-social-visual:after{content:"";background:linear-gradient(45deg,#00000094,#0000 55%);position:absolute;inset:0}.persona-social-visual img{transition:transform .8s var(--ease-out), filter .8s ease}.persona-social-visual:hover img,.persona-social-visual:focus-visible img{filter:saturate(1.12);transform:scale(1.025)}.persona-social-sticker{z-index:2;background:var(--persona-red);color:#fff;letter-spacing:-.055em;text-transform:uppercase;padding:.75rem 1rem;font-size:clamp(1.7rem,3.3vw,3.5rem);font-weight:950;line-height:.83;position:absolute;bottom:clamp(2rem,5vw,5rem);left:clamp(1.5rem,4vw,4rem);transform:rotate(-2deg)}.persona-social-play{z-index:2;color:#fff;-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);background:#0000007a;border:2px solid #fff;border-radius:50%;place-items:center;width:74px;height:74px;display:grid;position:absolute;top:50%;left:50%;transform:translate(-50%,-50%)}.persona-proof,.persona-proof .proof-copy{background:var(--persona-red)}.persona-proof .proof-number,.persona-proof .eyebrow,.persona-proof .text-link{color:#fff}.persona-proof .proof-copy>p:not(.eyebrow):not(.proof-number){color:#ffffffd1}.persona-final-cta{min-height:720px;padding:clamp(5rem, 9vw, 9rem) max(2rem, calc((100vw - var(--max)) / 2));-webkit-backdrop-filter:blur(9px);backdrop-filter:blur(9px);background:#040404d1;grid-template-columns:minmax(0,1fr) minmax(300px,.8fr);align-items:center;gap:clamp(2rem,5vw,6rem);display:grid}.persona-final-cta h2{color:#fff}.persona-final-cta h2 span{color:var(--persona-red)}.persona-final-cta>a:not(.persona-button){transition:transform var(--motion-ui) var(--ease-out);transform:rotate(-1.5deg)}.persona-final-cta>a:not(.persona-button):hover,.persona-final-cta>a:not(.persona-button):focus-visible{transform:rotate(0)scale(1.02)}.persona-final-cta img{width:100%;height:auto;display:block}.persona-final-cta .persona-button{grid-column:1/-1;width:fit-content}@media (width<=1100px){.persona-hero{grid-template-columns:minmax(0,1fr) minmax(250px,.38fr)}.persona-principles>div{grid-template-columns:36px 1fr}.persona-principles p{grid-column:2}}@media (width<=900px){.header-social-label{display:inline}.persona-hero{grid-template-columns:1fr;align-content:center;min-height:100svh;padding:8.5rem 1.5rem 9rem}.persona-reel-layer:after{background:linear-gradient(90deg,#030303d4,#03030378),linear-gradient(#030303ad,#0000 45%,#030303eb)}.persona-reel-video{object-position:55% center}.persona-call-lockup{opacity:.94;width:min(48vw,330px);position:absolute;bottom:5rem;right:1.5rem}.persona-reel-controls{bottom:1.4rem;left:1.5rem}.persona-video-credit{bottom:1.55rem;right:1.5rem}.persona-intro,.persona-social,.persona-final-cta{grid-template-columns:1fr}.persona-social-visual{min-height:70svh}.persona-intro-copy,.persona-social-copy{padding:5rem 1.5rem}.persona-practice-grid{grid-template-columns:1fr 1fr}.persona-social-visual{order:-1}.persona-final-cta{min-height:auto;padding:6rem 1.5rem}.persona-final-cta>a:not(.persona-button){max-width:620px}}@media (width<=640px){.persona-hero{align-content:start;padding:8rem 1rem}.persona-hero h1{font-size:clamp(4rem,20vw,6.2rem)}.persona-hero h1 span{font-size:.25em}.persona-hero-lede{max-width:95%;margin-top:1.6rem;font-size:1rem}.persona-hero-actions,.persona-hero-actions .persona-button{width:100%}.persona-hero-links{display:grid}.persona-call-lockup{justify-self:end;width:min(80vw,320px);margin:-.4rem 0 0;position:relative;bottom:auto;right:auto}.persona-video-credit{display:none}.persona-reel-controls{align-items:stretch;bottom:calc(54px + .7rem);left:1rem;right:1rem}.persona-now-playing{display:none}.persona-reel-controls button{flex:1;justify-content:center}.persona-marquee-track{padding:.75rem 0}.persona-intro{min-height:auto}.persona-social-visual{min-height:68svh}.persona-intro-copy h2,.persona-social-copy h2,.persona-final-cta h2{font-size:clamp(3rem,15vw,5rem)}.persona-intro-copy h2{font-size:clamp(2.75rem,13vw,4rem)}.persona-principles>div{grid-template-columns:30px 1fr}.persona-practice{padding-inline:1rem}.persona-practice-grid{grid-template-columns:1fr}.persona-practice-grid .practice-card{min-height:300px}.persona-social-sticker{font-size:clamp(2rem,11vw,3.3rem)}.persona-final-cta .persona-button{width:100%}}@media (prefers-reduced-motion:reduce){.persona-marquee-track{animation:none}.persona-intro-visual:hover img,.persona-social-visual:hover img,.persona-social-visual:focus-visible img{transform:none}}